Westfield Direct allows customers to shop online from any Westfield around the country, across multiple retailers, for home delivery or click-and-collect.
What happened
Scentre Group has launched its network-wide marketplace offering, Westfield Direct, which will allow customers to shop online from any Westfield around the country, across multiple retailers, for home delivery or click-and-collect.
Why it matters
The offer, which went through a successful pilot last year, currently extends to over 100 businesses in the Westfield ecosystem.
“We are bringing the Westfield experience to more people,” said Scentre Group chief customer and business development officer Phil McAveety.
“This is fundamental to our customer strategy and our ambition to grow. Westfield Direct offers more convenience, flexibility and choice for consumers [and] provides our business partners with the opportunity to increase the productivity of their physical store networks whilst alleviating the time-intensive and costly process of fulfilling and delivering orders.”
This news brief is based on reporting published by InternetRetailing Australia on 2021-10-07. The original report is linked below.
InternetRetailing Australia
https://internetretailing.com.au/westfield-direct-turns-shopping-centres-into-distribution-hubs/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
