Wells, PopSockets, Buffalo Games Execs to Discuss Why AI Is Rewriting RGM at Consumer Goods Sales & Marketing Tech Summit

As commerce diversifies across direct-to-consumer platforms, digital wholesale and retail media networks, static analysis can no longer keep pace with market volatility.

What happened

In the consumer goods industry, revenue growth management (RGM) has long relied on manual analysis of quarterly trade reviews, annual pricing strategy updates and post-promotional audits.

Why it matters

Humans sat at the center, parsing spreadsheets and exercising gut-check judgment to adjust commercial levers.That dynamic is breaking down.

Specializing in bridging finance and technology, Chu builds scalable data platforms and AI-enabled insights to transform operational KPIs, streamline forecasting and elevate revenue management across fast-growing consumer spaces.Matthew KruegerSVP of Digital Commerce, Analytics & Technology, Buffalo Games & SubsidiariesWith over 15 years of experience leading DTC, marketplace and digital wholesale growth, Krueger combines commercial execution with AI and analytics.

He focuses on integrating high-performing commercial teams and turning emerging technology into measurable business performance.Sunny YurasekHead of Advanced Analytics & RGM, Wells EnterprisesBringing more than 15 years of analytics and data strategy experience across beverage and CPG giants like Diageo, Reyes Holdings and Constellation Brands, Yurasek specializes in organizational data maturity.

This news brief is based on reporting published by Consumer Goods Technology on 2026-10-01. The original report is linked below.