A new Google partnership is part of Tapestry's broader AI strategy, which focuses on driving company growth and enabling transformations across teams and operations.
What happened
Tapestry, which manufactures the Coach and Kate Spade brands, is making its products purchasable directly from Google search, including AI mode and the Gemini app.
Why it matters
Consumers browsing a relevant product while using one of these engines will now see a "Buy" button appear within the search interface, removing the added step of having to navigate to the DTC site and streamlining the path to purchase.
The company is using a Universal Commerce Protocol, which is an open industry standard for agentic commerce that is supported by several tech and e-commerce companies.
Each transaction will be secured through Google Pay.
This news brief is based on reporting published by Consumer Goods Technology on 2026-09-25. The original report is linked below.
Consumer Goods Technology
https://consumergoods.com/tapestry-scaling-ai-across-commerce-design-operationsThis independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
