Siiba talks age-appropriate personal care as demand grows

Personal care is becoming increasingly tailored to younger consumers as children and pre-teens navigate puberty and different hygiene demands.

What happened

The gap between basic children’s products and adult beauty routines is creating demand for specific and age-appropriate solutions.

Why it matters

Siiiba, a US brand, aims to fill this gap with a deodorant lineup designed to support confidence without rushing tweens into products intended for adults.As kids enter puberty, they experience changes to their bodies.

Siiiba is anchored by the rule, “Don’t Make it Weird,” which states that growing up can be challenging but also fun and simple, as long as it is not turned into “an awkward moment” by peers or parents.The tween wellness brand has rolled out a natural deodorant lineup that is designed to turn the onset of body odor into a simple self-care routine for kids and tweens.Personal Care Insights speaks with Yris Palmer, co-founder of Siiiba, about designing personal care for children and pre-teens who are using deodorants for the first time.

She says that “growing up today is louder, faster, and more public than we’ve ever experienced,” affecting how young people navigate bodily changes and develop their first personal care habits.The “in-between years” — ages 8–13 — are a period of time when teens and preteens are beginning to experience puberty and changes to their bodies, but are not quite ready for adult personal care products, says Palmer.

This news brief is based on reporting published by Personal Care Insights on 2026-09-28. The original report is linked below.