Shopping with the help of AI is now leading to more sales in the UK than those via more traditional online searches, figures suggest.
What happened
This month, shoppers clicking through to UK retail sites from AI sources were more likely to complete a purchase than those arriving after using online search engines, computer software and analytics firm Adobe said.
Why it matters
Figures for May show the UK AI shopping conversion rate was up 182% year-on-year and 543% since January last year.
The AI shopping conversion rate measures the percentage of online visitors who interact with AI-powered tools such as conversational chatbots and who then go on to buy an item.
Instead of typing keywords into search engines and scrolling through the results, shoppers are asking AI a question and getting a single answer, often with a direct link to buy.
This news brief is based on reporting published by TheIndustry.fashion on 2026-05-29. The original report is linked below.
TheIndustry.fashion
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