Pinterest will trim less than 15 per cent of its workforce, the social media platform said on Tuesday, as it plans to reallocate resources to its artificial intelligence-focused roles and strategy.
What happened
Pinterest will trim less than 15 per cent of its workforce, the social media platform said last Tuesday, as it plans to reallocate resources to its artificial intelligence-focused roles and strategy.
Why it matters
Shares of the company, however, tumbled nearly 10 per cent after its AI pitch failed to ignite investor enthusiasm, underscoring heightened competition from TikTok and Meta-owned Facebook and Instagram for ad market share.
“Without clear cost savings or a concrete path to AI-driven revenue growth, these cuts look more defensive than strategic,” said Emarketer analyst Jeremy Goldman.
Pinterest had 5205 full-time employees as of September last year. The job cut would translate to less than 780 positions.
This news brief is based on reporting published by InternetRetailing Australia on 2026-02-03. The original report is linked below.
InternetRetailing Australia
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