The hiring of Hartzell and Zidron is among the first major executive team moves under president and CEO Abigail Buckwalter.
What happened
Agricultural cooperative Ocean Spray Cranberries has hired two executives to help accelerate the company's execution through supply chain optimization and business transformation.
Why it matters
Their hiring is among the first major executive team moves under Abigail Buckwalter, who stepped into the role of president and CEO of Ocean Spray in June 2026.Global Supply Chain ChangesBrad Hartzell has been named chief supply chain officer.Hartzell steps in to manage supply chain logistics for roughly 700 family farmers across the United States, Canada and Chile, overseeing distribution to over 100 countries at the start of Ocean Spray's annual autumn harvest season.
He takes over for Earl Larson, who retires at the end of the month after a 22-year career with the Ocean Spray.Hartzel has more than 25 years of experience leading manufacturing, supply chain and operational excellence across global consumer products and ingredient businesses.
He joins Ocean Spray from Beauty & Body Solutions at KDC/ONE Development Corp., where he served as chief operating officer.
This news brief is based on reporting published by Consumer Goods Technology on 2026-09-22. The original report is linked below.
Consumer Goods Technology
https://consumergoods.com/ocean-sprays-new-ceo-brings-supply-chain-transformation-chiefs-scale-harvest-market-growthThis independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
