L’Oréal clears Innovist deal, moving in on India’s digital beauty boom

L’Oréal’s acquisition of Innovist has cleared India’s competition regulator, as the country’s beauty market expands online.

L’Oréal clears Innovist deal, moving in on India’s digital beauty boom
Source image: Personal Care Insights

L’Oréal’s acquisition of Innovist has cleared India’s competition regulator, as the country’s beauty market expands online.

What happened

The Competition Commission of India (CCI) has approved L’Oréal India’s acquisition of Onesto Labs, the parent company of beauty house Innovist.

Why it matters

The clearance confirms that the deal, which was first announced in June, is on track to close in the coming months.

The move comes as India’s beauty industry undergoes rapid growth.

It recently passed a US$30 billion valuation and is expected to reach US$34 billion by 2028.

This news brief is based on reporting published by Personal Care Insights on 2026-09-24. The original report is linked below.

Original source

Personal Care Insights

https://www.personalcareinsights.com/news/loreal-innovist-acquisition-india.html

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