The number of rugby shirts on runways, worn by celebrities and released by brands at every price point has reached a critical mass.
What happened
This week, we take a look at the preponderance of rugby shirts on the runways and in fall lookbooks, answering the question of why this prep staple is suddenly everywhere.
Why it matters
Get ready to see bold stripes and floppy white collars everywhere in the next year. The rugby shirt has become one of the hottest items in fashion.
Over the last month, the number of rugby shirts on runways, worn by celebrities and released by brands at every price point has reached a critical mass. High-end versions of the rugby shirt were shown by the likes of Gucci and Zankov at Milan and New York Fashion Week, respectively. And celebrities like Gigi Hadid and Rihanna have been photographed in classic rugby shirts, leading to roundups and gift guides with headlines like “Rihanna and Gigi Hadid Convinced Me to Try the Cool-Girl Fall Trend That’s on Sale From $18.”
And rugby shirts are in heavy rotation at prep-adjacent brands that popularized them, like Brooks Brothers and J. Crew, both of which are seeing a resurgence right now, coinciding with renewed interest in prep style.
This news brief is based on reporting published by Glossy on 2026-10-01. The original report is linked below.
Glossy
https://www.glossy.co/fashion/fashion-briefing-whats-driving-the-resurgence-of-the-rugby-shirt/This independent news brief is based on the public source identified above. It is an original summary or translation, not a reproduction of the source article. Rights in source text, research, trademarks and images remain with their respective owners; images are used under the licence or permission identified in the credit. Rights holders may contact rights@goodproductasia.com with evidence of ownership. Verified concerns will be corrected, replaced or removed promptly. This report is not investment, legal, medical or purchasing advice.
