CJ Olive Young targets US K-beauty growth with ₩12 trillion sales goal

CJ Olive Young is reinforcing its North American investments, with its targets set to ₩12 trillion (US$8.5 billion) by 2028.

What happened

The plan focuses on the beauty business, positioning it as a new growth pillar as K-beauty sustains its booming global momentum.

Why it matters

The South Korean beauty retail chain, owned by CJ Group, opened its first brick-and-mortar store in the US in Pasadena, California, this May.

Three months after the store’s inauguration, the group has announced its North American investment plan at Olive Young Fest, Los Angeles, California, US (August 14–16).“K-culture is now expanding beyond content into life itself — what you eat and what you apply,” CJ Corporation CEO Heo Min-hoi said at the event’s briefing, reported Chosun Biz.According to the South Korean economy news source, Kim Jin-sik, CEO of CJ America, says, “Food and beauty are growing rapidly, and beauty in particular is growing fast.” He states that the K-beauty’s US export volume is approximately US$2 billion, approaching the same figures as food.Bustling businessThe Pasadena store has been attracting sizable interest from US consumers.

Consumers started queueing up in front of the store the day before its doors officially opened in May, forming a line of hundreds.CJ Olive Young is accelerating its expansion across North America.The store averages 1,500 visitors a day.

This news brief is based on reporting published by Personal Care Insights on 2026-08-17. The original report is linked below.