CHiQ Australia appoints new managing director

CHiQ Australia has promoted Jonson Xia to the role of managing director, succeeding Mark Chen, as the company strengthens its leadership structure and long‑term commitment to the local market.

What happened

CHiQ Australia acknowledged the contribution of Chen, expressing appreciation for his dedication and the strong foundation established for future growth. His leadership has played a significant role in strengthening the company’s market presence and operational capability. During his tenure, CHiQ expanded national retail partnerships, improved channel execution, enhanced operational efficiency and deepened alignment with global teams.

Why it matters

Having joined CHiQ in 2010 (Changhong Australia at the time), Xia has developed deep operational and commercial expertise across product management, sales leadership, national account management, supply chain operations and executive management.

Xia’s appointment comes as CHiQ Australia advances several long‑term strategic initiatives, including its 2026 to 2027 co-major partnership with the North Melbourne Football Club in the AFL. The collaboration forms part of the company’s broader strategy to strengthen community engagement and build deeper brand relevance across mainstream Australian audiences. Under Xia’s leadership, CHiQ will continue to leverage such partnerships to support sustainable brand development and long‑term market expansion.

In his new role, Xia will oversee CHiQ Australia’s full commercial and operational portfolio, with priorities including strengthening the company’s position across core product categories, deepening collaboration with national retail partners, enhancing product competitiveness through closer integration with global R&D and supply chain teams, and expanding the brand’s presence across emerging segments and new retail channels.

This news brief is based on reporting published by Appliance Retailer on 2026-05-28. The original report is linked below.